Business Project

For my economics class we had to do a business project. I chose "La Tapatia", a mexican food and grocery store in South San Francisco. "La Tapatia" is owned by Humberto Campos and his partner Eloy. They opened "La Tapatia" 30 years ago from just having a bit of experience working at "Las Palmas" in the mission district of San Francisco. With very little physical capital available and only work experience as their human capital they opened up La Tapatia where there used to be an empty and abandoned lot on Grand Ave. (a commercial center in South San Francisco). From the day they opened they experienced shortages due to the popularity of the business. Now after 30 years in business they have loyal customers that even though they have had competitors open they always come back. When "La Hernandez" opened up their new location recently,"La Tapatia" lost some business for a short amount of time. Mr. Campos says that after they checked out the other place they came back to the familiarity , quality products, and excellent customer service level of "La Tapatia." They say that having to deal with the rules and regulations the governement puts on their business is routine, all you have to do is follow the rules and keep making your product, even if sometimes the rules make you change how you handle the product a bit. A Business License and the site permits are things necessary for the business to open, these were a simple process for the owners. The name has a story of it's own. Humberto and Eloy came up with the name for their business by looking back at their cultural background, where they grew up, and where the people who would be their future customers can relate to. La Tapatia came up because being from Jalisco, Mexico and seeing the culture brought up there it was just a normal and comfortable thing for their business to be called.